COVID-19 | Safari Business Survival Guide

COVID-19: Is your travel business prepared to deal with the challenges of the pandemic?

April 9, 2020
Business, Technology

COVID-19: Safari Operator’s Business Survival Guide

“COVID-19 this too shall pass” seems to be the optimistic song that is being sung by most businesses, governments and really everyone in the world wishing to see the end to this unprecedented event in history. While everyone is adjusting to the new normal of working from home, taking all quarantine measures and practising social distancing, your travel/safari business also needs to regroup in order to cope with the changing patterns of COVID-19. This means it is time to push our approaches beyond our comfort zones, adapting and tapping into the new opportunities that hide in the curtain of uncertainty. To help your safari business cope with some challenges of COVID-19, here are 3 important things that you need to implement immediately.

COVID-19: Top 3 Things to Implement Immediately

Give Your Existing Clients Some Assurance For Their Future Travel With You: At times of uncertainty, most clients look for hope, words of wisdom and assurance from various sources that they can trust. Since you have earned their booking/business pre COVID-19, you have a responsibility to reach out to them and check in to see if you can be of assistance. By taking time to listen to their worries and wishes, you can be better at providing much needed reassurance that they might need to hear from you when things feel so uncertain. Be honest with your information and never provide unreliable details so you can help your clients to feel secure. Direct guests to some of the reliable news outlets if your team does not have enough information about the subject.

COVID-19 | We Are In This Together | Smart-Twiga-Marketing

Be Flexible, Be Patient, Be Helpful: One thing that most people seem to have learned from the COVID-19 pandemic is flexibility and patience. Since the nature of the beast requires all of us to process things in unknown scenarios, we have to become more flexible with all aspects of our business. During this time, a travel/safari business must learn to assess the situation without rushing to quick conclusions. Take time to evaluate things in terms of important variables such as the health and safety of our guests and staff first over profit driven motivations. Make contingency plans to map out a plan of action before rushing into conclusions or decision making. Clearly, without knowing whether a travel ban will be lifted in two weeks or a month from now you cannot be in a position to finalize a decision on a travel plan that happens in the summer. Your business needs to be proactive with creating flexible short term plans and terms until things are slightly predictable. Your team should try to put themselves in the guest’s shoes and learn to be more patient and helpful to guests who struggle with unemployment due to COVID-19 and all necessary financial changes that would directly affect the travel plans they have with you.

Be Ready For Post COVID-19: As much as we all want for things to be back to normal, it will be hard to restore to where we were before the pandemic hit the world. In a short amount of time, we have seen how much things have changed drastically within our safari businesses, our governments and policies, our schools, places of worships and even our homes. On the other hand, we have also witnessed how quickly everyone has adapted to the new life, almost instantly our houses have become our workplaces, schools, entertainment rooms, our restaurants and our one place to hide from the craziness. From such examples, we can definitely see that changes are inevitable and they will need to happen quickly and accordingly, if your safari business has a shot in surviving post COVID-19.

COVID-19 | We Are In This Together | Smart-Twiga-Marketing

You can use this time to be prepared for changes in how we operate our safari businesses (setting up better contingency plans), how we travel, how we interact with people during our trips…etc.

In conclusion, every business is different when it comes to being ready to handle unknown challenges but we all have the same goal, which is to recover from this stronger than ever and grow exponentially from there! 

Get Our FREE Consultation TODAY: Book a 30 Minute Call with Us! We’ll chat about your business needs, and see if we’re a good fit for each other, and get all of your questions answered. We are in this together and we here to help you find ways to nurture and sustain growth of your business! 



About Smart Twiga Marketing:

Smart Twiga Marketing is a representation agency dedicated to offering sales and marketing services to the tourism industry, focusing on both the inbound and outbound markets. Smart Twiga aims at bridging the gap between local East African operators and the North American market. Smart Twiga Marketing is determined to facilitate and simplify business dealings for safari operators. Our services are specific to solving a unique marketing problem, whether it is to introduce a new property, build awareness or acquire new agents, we specialize in building relationships and finding solutions that will help our clients to achieve the best results.